

In Web 3's dynamic landscape, maintaining consistency has become table stakes for customer adoption and on-going engagement. To onboard the next wave of creators from Web 2, we needed to ensure uniformity across modes while supporting colour themes as we FAIR geared up for a rebrand.
Over 9 months, we created a fully integrated design system in addition to delivering key functionality across the platform.










Credits
Creative Director
James Chorley
Art Director (Nike)
Darian Edwards
Senior Designer
Rishi Ramdaras
Designer
Husam Elfaki
Designer
Ben Lynch
Associate Designer
Jack Donegan
Impact
300%
More users working out more than 3 days per week
1x
Innovation Grant achieved
1x
Seed Round raised
Recognition
Apple App Store
Featured, App of the Day




