In relaunching Here 360 News, our primary focus was on establishing a photography style that exudes sincerity and relatability. We aimed to capture the subtle yet profound connections between people, technology, and the urban environment.
Working closely with the in-house team at Here Technologies, based in Berlin, we curated every aspect of the photoshoot process. From selecting the photographer and talent to partnering with a production company.
This direction not only served as a creative compass for Here 360 News but also provided insight for the broader Brand teams at Here – offering a glimpse into the authentic moments that define our shared experiences.
Full Case Study available upon request.
Credits
Delivery Lead
Jenny Hearne
Production Lead
Oliver Creamer
Client Lead
Jonti Smith
Production
Hancock And Handsome
Photographer
Matthew Lloyd
